A/B Testing With Virtual Audiences

Explore Your Next
A/B Decision.

Text And Images. Different Perspectives. A Sharper Next Question.

Which Message Is Clearer?

Idea A

Idea B

Sample Data · Virtual Preference
Choice	Responses	Share
A	6	30%
B	11	55%
Undecided	2	10%
Neither	1	5%

20 valid responses. 1 failed response excluded. Virtual preference is not conversion or demand.

“It tells me what I get back: time.”

Emma, virtual participant · Generated example

Why B?

It tells me what I get back: time.

Fresh Eyes On
Your Next Idea.

App Copy And Screens

Website Copy And Visuals

Ad Copy And Creative

How It Works

A Question In.
A Clearer Next Step Out.

01
Shape The Audience.
Describe An Audience Or Import A CSV.
02
Compare Text And Images.
Add Two Options And A Shared Question.
03
Follow The Reason.
Read The Choices. Ask What’s Behind Them.

Virtual participants. Real-world validation comes next.

A Little Context

Curious?
Good Place To Start.

Are These Real People?

No. They are generated virtual participants. Explore with their responses, then validate with real people.

Does Preference Predict Conversion?

No. It describes virtual choices, not measured conversion, causal uplift or demand.

What Can I Compare Today?

Prepare text, images or both for A/B comparisons, concept reviews, ratings and open questions. Preview images and map them to options in a saved draft. Image runs can start only when image evaluation is available. Read saved metrics and analysis, then follow up with a participant. Documents and other file materials are not supported.

Can I Use My Customer Data?

Yes. Import participant profiles from CSV, or describe an audience. Edit profiles anytime. Supplied details and generated assumptions stay distinct.